Apple vs. Samsung Essay Example | Topics and Well Written Essays - 250 words

Apple vs. Samsung - Essay Example Apple and Samsung are world leaders in smartphones and tablets, the two fastest growing consumer electronics market across the globe. For this reason, the success of Apple’s law suit could potentially have global ramifications even though the ruling only applies to the American market. A possible scenario that could play out is for Apple to pursue other competitors in the US – with many analysts seeing the Android Operating System as the main target. However, given that we do not see Apple’s lawsuit succeeding in other jurisdictions, this would segment the global consumer electronics industry into the US and the rest of the world. This would isolate the US consumer electronics industry from global competition. This could be beneficial for the Apple in the short-run but in the long-run the lack of competition could eventually make the US consumer electronics industry to go the way of the US auto-industry. There are three questions that I see arising from this article. First, interaction design is a fundamental component of consumer electronics. Is it ethical to grant proprietary rights to fundamental components that advance the growth of the industry? Secondly, when looking at such patent-infringement battles is the effect on consumers weighed in or only the interests of corporations are taken into account? What is the greater good? Banks, T. (2012, August 28). Apple vs. Samsung - what does it mean for design? Design Week. Retrieved September 11, 2012, from